It Takes a Village: Putting the AAFCS Brand into Action
Complimentary Webinar for AAFCS Leaders
Presented by:
Chuck Mattina, President, Quixote Group
Kimberly Allred, Account Executive, Quixote Group
With the number of email messages, text messages, ads, and websites we are exposed to each day, how do you cut through the clutter and reach your target audience (members, potential members, etc.)? By consistently using the key messages, brand identity, and other tools developed through the AAFCS Branding Initiative, you will be more effective in explaining what AAFCS does and the value it brings to members and other target audiences, build greater awareness for the quality and value of AAFCS’ programs and services, and help position AAFCS as “the” association for FCS professionals.
To help you put the “AAFCS brand into action,” we’ve developed a toolkit that explains each step in the branding process and provides worksheets and examples. Chuck Mattina and Kimberly Allred, Quixote Group, who have been hired by AAFCS for the Branding Initiative, will take you through the toolkit, provide message delivery tips, and answer any questions you may have.
What You'll Learn:
After participating in this webinar, you will be able to:
- Discuss the importance of using the new AAFCS tagline, key messages, and elevator speech with your AAFCS group.
- Increase awareness and understanding of AAFCS and the FCS profession by using the Frequently Asked Questions as a guide and messaging tips when asked related questions.
- Apply the new brand strategy to your group’s work by demonstrating value for target audiences, supporting AAFCS key messages, developing communications strategies for major initiatives, and employing the strategic logic model to create action plans.