The opportunity to communicate with the public does not end
with placing a story in the media. After an article runs in the
newspaper or a story is broadcast, consider sending a brief note
to the media person who worked on the story. This can help increase
the chance of being called in the future for other stories or
interviews.
When writing a follow-up letter, keep in mind that reporters
view themselves as objective witnesses to events and issues. Therefore,
avoid thanking the reporter for good publicity as this can imply
that the reporter was only doing a favor which is contrary to
his or her responsibility to provide unbiased information.
Instead, express appreciation for the publication’s recognition
of the importance of the event or issue by providing coverage.
Consider commenting on the reporter’s skill at explaining
the subject clearly or in an interesting way, and informing him
or her of any positive feedback that has been received from others.
Obtain Clippings and Recordings
Keep records of any news items that have successfully been placed
in publications, and try to record radio and television coverage.
This will help document successes and evaluate the effectiveness
of media efforts.
In addition, send copies to the AAFCS headquarters to help staff
monitor media contacts made across the country. This helps the
association monitor what is being communicated to the public in
various regions of the country about AAFCS and the profession,
information that is invaluable in planning other communications
or public policy efforts!
Need further assistance in planning media relations activities
or completing specific projects? Please feel free to call AAFCS
headquarters at 703.706.4600. We are here to help!
Communicate with Congress
How
to Communicate with Congress
Best
Timing
Fact
Sheets
Sample
Letter
Appointment
Worksheet
Communicate with the Media
Media
Relations
Craft
Your Story
Get
Your Story to the Media
Prepare
for a Media Interview
Monitor
Media Results
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