FCS Brand

Family & Consumer Sciences Brand

In 2010, AAFCS invited the Alliance organizations to be a part of the Family & Consumer Sciences Branding Initiative, to develop messages to clearly communicate the value of the Family & Consumer Sciences field, as well as an icon that would convey the essence of the field.


Key Messages for Family & Consumer Sciences


FCS Message #1 (what the field is): The family and consumer sciences field draws from broad and diverse disciplines to develop and provide the content and programs that help individuals become more effective critical thinkers and problem solvers.

FCS Message #2 (what value the field offers): Through discovery and delivery of research-based knowledge, family and consumer sciences professionals help individuals and families develop essential skills to successfully live and work in a complex world.

Icons Related to Family & Consumer Sciences

In some cases, family and consumer sciences goes by a different title, including human ecology, human sciences, and health and human sciences. For these instances, the following icons with different wording may be used.
Human Ecology Logo
Human Sciences
Health & Human Sciences