American Association of Family & Consumer Sciences (AAFCS)

Quick-Reference Publicity Tools for Family and Consumer Sciences Professionals

The Family & Consumer Sciences Media Tool Kit will help you clearly and consistently communicate the value of the family and consumer sciences field. Simply click on the document to download it, and choose the format that works best for you.

If you have any questions about this tool kit, please email

To download Adobe Acrobat Reader, click

Introduction to the FCS Media Tool Kit

  • How to Use the Toolkit
  • The Role of PR

Key Message Overview and Training

  • Developing FCS Key Messages
  • FCS FAQs
  • FCS Fact Sheet for Secondary Programs (1 page)
  • FCS Fact Sheets for Secondary Programs (2 pages)
  • FCS Scenarios for Message Training
  • FCS Key Message Architecture Example
  • FCS Key Message Architecture Worksheet (blank)

Understanding and Working with the Media

  • Understanding the Media
  • Talking with the Media
  • Selecting the Right Media
  • Developing Story Angles
  • AP Style Guidelines


  • Boilerplates
  • Sample Press Release on Obesity
  • Sample Press Release on CPFFE (Certified Personal and Family Finance Educator)