bringing people together to improve the lives of individuals, families, and communities

Contents:

Fighting Obesity: Beginning the New School Year with a Healthy Student Eating Plan

Back To School Shopping List for Parents and Kids

No Child Left Behind: Survey Results from AAFCS Members

2004 AAFCS Teacher of the Year...Carol Watkins

Backgrounder on Teacher of the Year

AAFCS Fact Sheet

For more information, contact:
Steve Hines at Marketing Resource Management
WE'VE MOVED!
400 N. Columbus St, Ste 202
Alexandria, VA 22314
703-706-4600
ELECTRONIC PRESS KIT
FROM MARKETING RESOURCE MANAGEMENT


Story Ideas and Interview Options for:

BACK TO SCHOOL 2005...

ISSUES FOR PARENTS AND STUDENTS RETURNING TO SCHOOL

Presented by
American Association of Family &
Consumer Sciences
Alexandria, VA


Video News Release Available:

Name:
Email:
Affiliation:


About the Electronic Press Kit

There is no better time than the beginning of the school year to start with a clean slate. This is a great time to address the eating habits of your children, involve them in the budget-conscious selection and purchase of their new clothes and school items, and get a firsthand look at the impact of No Child Left Behind legislation from the teachers responsible for using it in the classroom.

These handy and informative topics are presented by the American Association of Family & Consumer Sciences (AAFCS), a national not-for-profit organization of educators and businesses concerned with bringing people together to improve the lives of individuals, families, and communities.

In addition, AAFCS highlights the 2004 AAFCS Teacher of the Year, Mrs. Carol Watkins, CFCS, of Bradwell Institute (a public high school), in Hinesville, GA. Mrs. Watkins is available for interviews and talkshows.

To support the significance of the AAFCS Teacher of the Year story, AAFCS has produced a Video News Release and B-Roll footage in Betamax.

Please call or e-mail Steve Hines, Marketing Resource Management, 703-327-3243 or steve@stevehines.com or, Linda Wilson, AAFCS, 703-706-4609 or lwilson@aafcs.org for additional information.

To book appearances, please contact Steve Hines.



FIGHTING OBESITY:
BEGINNING THE NEW SCHOOL YEAR WITH A HEALTHY STUDENT EATING PLAN

AAFCS suggests using the weeks just before the school year and the first month of the new year as an opportunity to plan and implement a family eating plan which focuses on the dietary habits of the school-age children in the family.

Here are 10 Tips from members of AAFCS:

  1. Parents should be a positive role model
    a. limit portion sizes
    b. cook with less fat

  2. Get active
    a. plan family activities to get everyone moving
    b. encourage fun activities with friends

  3. Make eating an activity in itself
    a. don't eat while watching TV or riding in car
    b. sit down in the kitchen/dining room as a family
    c. involve kids in menu choices, prep, and clean up

  4. Don't use food as a reward or punishment
    a. spend quality time with kids
    b. celebrate by doing something fun together
    c. don't withhold food as punishment

  5. Watch what your kids drink too
    a. limit fruit juice to 12 oz. per day or less
    b. don't allow empty calories like sodas, even diet soda
    c. encourage drinking of low fat milk

  6. Don't be too restrictive
    a. limit, don't eliminate sweets
    b. don't put kids on a diet unless recommended by a physician

  7. Limit television, video and computer time
    a. reduce TV time to 2 hours per day
    b. do not allow TV in kids' bedrooms

  8. Focus on positive goals
    a. run laps with their classmates or bike for 20 minutes without getting tired
    b. minimize number of hours spent playing computer games, emailing, instant messaging, etc.
    c. encourage some activity such as stretching while watching TV instead of snacking

  9. Take small steps as a family.
    a. substitute fruit for dessert
    b. park your car farther away from your destination
    c. limit fast food
    d. take a family walk

  10. Follow Dietary Guidelines and consult professionals as needed
Carol Watkins, the AAFCS Teacher of the Year, is available along with several students to provide your audience with information on the practical steps for implementing the Family Dietary Plan outlined above.


Contact: Marketing Resource Management · Steve@SteveHines.com · www.SteveHines.com
American Association of Family & Consumer Sciences
800-424-8080 (ph) · 703-706-4663 (fax) · info@aafcs.org · www.aafcs.org


BACK TO SCHOOL SHOPPING LIST FOR PARENTS AND KIDS:
10 THINGS YOU NEED TO KNOW AS STUDENTS RETURN TO SCHOOL...

AAFCS presents 10 Tips for parents, which can help them prepare, budget, plan, and shop wisely for "back to school." In addition, this activity creates a strong teaching moment for parents and kids. By involving their children in the planning, budgeting, selecting, and purchasing of clothes and school items, parents have a rare opportunity to teach time management, budgeting and financial literacy, and good decision making in a practical setting.

Here are the 10 AAFCS Tips for shopping and teaching:
  1. Meet with your child to discuss the coming school year and what their new year will require in terms of supplies, books, and clothes

  2. Check with your school to obtain a list of required or recommended supplies and books

  3. Ask your child or children to develop a 'wish list'

  4. Discuss the budget available for supplies, books, and clothes with your children

  5. Help them set priorities for the items on the 'wish list'

  6. Use available resources to learn about products

  7. Use hands on research

  8. Look for coupons, incentives, or 'Back to School' specials from your local merchants

  9. Plan a shopping day with your children

  10. Discuss with your child what was learned
Carol Watkins, the AAFCS Teacher of the Year, is available along with several students to provide your audience with information on the practical steps for implementing the Back to School Shopping Plan outlined above.


Contact: Marketing Resource Management · Steve@SteveHines.com · www.SteveHines.com
American Association of Family & Consumer Sciences
800-424-8080 (ph) · 703-706-4663 (fax) · info@aafcs.org · www.aafcs.org


NO CHILD LEFT BEHIND:
AAFCS MEMBERS SPEAK THEIR MINDS... RESULTS OF MEMBERSHIP POLL


Do Family and Consumer Sciences (FCS) teachers think the No Child Left Behind (NCLB) legislation is enhancing children's education? No, a majority don't! Since the implementation of NCLB, what have been the positive and negative outcomes for students in FCS classes? These questions and related questions have been answered through a Poll of FCS teachers who are members of the American Association of Family & Consumer Sciences (AAFCS). Carol Watkins, the AAFCS 2004 National Teacher of the Year, is available to discuss the survey results and her personal experience of dealing with NCLB in her Georgia classroom. Survey results are available by clicking on: www.aafcs.org/newsroom/oct12.html


Contact: Marketing Resource Management · Steve@SteveHines.com · www.SteveHines.com
American Association of Family & Consumer Sciences
800-424-8080 (ph) · 703-706-4663 (fax) · info@aafcs.org · www.aafcs.org


FOR IMMEDIATE RELEASE:
Carol Watkins, AAFCS 2004 National Teacher of the Year
MEDIA CONTACT
Gwynn Mason
PR & Marketing Specialist
AAFCS
Phone: 703-706-4606
Email: gmason@aafcs.org
Web: www.aafcs.org



AAFCS 2004 National Teacher of the Year Carol A. Watkins, CFCS, with her students Ebony Scarboro (L) and Claudette C. Jones (R) of Bradwell Institute in Hinesville, GA
Watkins Named AAFCS 2004 National Teacher of the Year for Life Skills Program Supporting "No Child Left Behind"

(Alexandria, VA - April 29, 2004) - Carol A. Watkins, CFCS, of Bradwell Institute (a public high school), Hinesville, GA, has been named American Association of Family & Consumer Sciences (AAFCS) 2004 National Teacher of the Year (T.O.Y.). The announcement came today from AAFCS Executive Director Karen S. Tucker, CAE on the verge of National Teacher Day (May 4) and Teacher Appreciation Week (May 2-8). Watkins will receive the prestigious AAFCS National Teacher of the Year award at the AAFCS 95th Annual Convention & Exposition in San Diego, CA on June 26, 2004.

The AAFCS National T.O.Y. award, co-sponsored by the publishers Glencoe/McGraw-Hill, recognizes outstanding educational programs, methods, techniques, and activities that give visibility to family and consumer sciences elementary and secondary education and support "No Child Left Behind" (NCLB). Each participating AAFCS state affiliate association selects its Teacher of the Year and the winning state entries are submitted to AAFCS for the national competition. From this group, the Top Ten T.O.Y.s are selected, with one being awarded the number one honor. The National T.O.Y. is selected based upon the following criteria: integration of FCS with the core curriculum (NCLB) and with other disciplines; exemplary level of professional commitment to FCS; goals and outcomes of the program; sustainability of the program; creativity, innovation, and cutting-edge techniques in the program; ability to sustain funding and overcome obstacles or challenges; positive influence on the lives of students; relevancy and timely impact on the students, school, and community; and increasing the visibility, recognition, and support of the FCS profession within the community.

Watkins' exceptional program, "Dynamic Leadership and Character Education," which she teaches to tenth through twelfth graders, includes lessons on moral and ethical values, violence prevention, and civic responsibility while integrating the core curriculum through hands-on learning activities. To learn about desirable values and good citizenship, students read 7 Habits of Highly Effective Teens and then write answers to study questions and participate in group activities to reinforce the messages. In one group activity, students brainstorm ways to earn trust through honesty, integrity, promise-keeping, and loyalty. Each group reports back to the class with their ideas and then each individual must say what they will personally do to be more trustworthy. The class addresses school violence by participating in group activities to recognize the problem of youth violence, their role in it, and what they can do to stop it.

On Tuesdays and Thursdays, students compose written personal action plans and work individually and in small groups to complete class community service projects or achieve other personal goals. Students create project lists; accept responsibility; demonstrate transferable and employability skills, such as resume writing, business etiquette, and follow through; demonstrate teamwork and leadership skills; manage budgets/financial resources; as well as conflict resolution/communications skills that contribute to positive relationships.

Students' community service projects focus on topics such as child abuse, premature birth, school violence, and AIDS. During Watkins' tenure, the class has won the Family, Career, and Community Leaders of America (FCCLA) award for the best community service project in the state three times. They received one of the awards for donating 75-100 student-made preemie hospital gowns to the neo-natal intensive care unit at Memorial Medical Center in Savannah.

Every Friday Watkins' class holds a business meeting using strict parliamentary procedure for students to share progress on their projects and make decisions to guide the small groups toward their goals. Her students, who also learn speech writing and presentation skills, have won FCCLA event awards for Parliamentary Procedure and have trained other FCCLA student leaders in Parliamentary Procedure.

"Experience has shown me that the project-based approach to education is the best because students have the chance to put into practice the core curriculum skills. Experience is always the best teacher," noted Watkins.

Watkins, who also serves as chair of the Board of Directors for FCCLA, a nonprofit national vocational student organization for young men and women in FCS education through grade 12, bases many of her lessons on materials and activities produced by FCCLA. Enrollment in her class includes FCCLA officers and leadership team members who plan, organize, and manage chapter activities. All students in family and consumer sciences classes are eligible to become members of FCCLA, which has chapters in secondary schools throughout the U.S.

Since Watkins implemented her leadership class in 1999, enrollment in FCS life skills classes at Bradwell Institute has more than doubled from 225 students in 99-00 to 475 students in 03-04. FCCLA membership at Bradwell has also more than doubled from 106 members in 99-00 to 260 members in 03-04. Carol A. Watkins, CFCS, is a 30-year member of the American Association of Family & Consumer Sciences (AAFCS), based in Alexandria, VA. Founded in 1909, AAFCS is the only not-for-profit 501 (c)(3) organization dedicated to bringing people together to improve the lives of individuals, families, and communities. AAFCS' more than 10,000 members are elementary, secondary, and post-secondary educators, researchers, and administrators, cooperative extension educators, and other professionals in business and industry, nonprofit organizations, and government. These professionals develop, integrate, and provide practical knowledge about life skills-financial literacy; child care and parenting; conflict resolution; consumer education; housing and environment; apparel and textiles; and dietetics and nutrition. For more information, call 703-706-4600 or email gmason@aafcs.org.
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American Association of Family & Consumer Sciences (AAFCS)
Teacher of the Year (T.O.Y.) Award

Origin of the T.O.Y.
In 1974, the American Home Economics Association (now American Association of Family & Consumer Sciences) entered into a partnership with Family Circle magazine to establish the Home Economics Teacher of the Year Program. In co-sponsoring the award, Family Circle, a division of the New York Times Company, recognized that the "home economics teaching profession is a vital force in the classroom and in the community." Its original purpose was two-fold: 1) to promote excellence in the teaching of home economics at the elementary and secondary levels; and 2) to identify outstanding educational activities that can provide stimulus for other teachers throughout the country. Family Circle continued its co-sponsorship of the award for a seven-year period, 1974 — 1980.

Instantly popular with a large cross-section of the AHEA membership, the Home Economics Teacher of the Year Program became known as the "Teacher of the Year" award or T.O.Y. award. The T.O.Y. award was designed as a national competition among winners of the competition at the state affiliate level. While changes have been made to the award, the original concept has remained the same for the award's 31-year history.

The T.O.Y. Today
Although the curriculum has changed dramatically to meet the needs of cultural and societal changes, the T.O.Y. award is still awarded for outstanding and innovative life skills curriculum. The American Association of Family & Consumer Sciences (AAFCS) T.O.Y. award, co-sponsored by Glencoe/McGraw-Hill, identifies and recognizes exemplary teachers who exhibit a deep commitment to the profession and the Association. All state T.O.Y. awardees have demonstrated outstanding teaching with educational programs that utilize methods, techniques, and activities, that integrate the core curriculum, and that provide the stimulus for and give visibility to family and consumer sciences elementary and secondary education. Each nominated program must focus on one of the following areas of life skills: career awareness/job skill training, consumer education/family finance, creative dimensions/alternative program designs, family life/personal and social development, or nutrition education/diet and health.

The selection process begins with AAFCS affiliates administering a T.O.Y. competition and selecting its affiliate T.O.Y. AAFCS encourages all affiliates to enter their state T.O.Y. into the national competition. At the national level through a rigorous peer-review process, the Top Ten T.O.Y.s are selected from up to 53 affiliate T.O.Y.s. Then the most exceptional T.O.Y. is chosen from the Top Ten T.O.Y.s. The National T.O.Y. is selected based upon the following criteria: integration of FCS with the core curriculum (NCLB) and with other disciplines; exemplary level of professional commitment to FCS; goals and outcomes of the program; sustainability of the program; creativity, innovation, and cutting-edge techniques in the program; ability to sustain funding and overcome obstacles or challenges; positive influence on the lives of students; relevancy and timely impact on the students, school, and community; and increasing the visibility, recognition, and support of the FCS profession within the community.

2004 Top Ten T.O.Y.s

Carol Ann Watkins, CFCS - National T.O.Y.
Bradwell Institute, Hinesville, Georgia

Tambra S. Bauchert, CFCS
Mt. Vernon High School, Fortville, Indiana

Marie M. Birch, CFCS
Cranston High School, Cranston, Rhode Island

Kristine L. Brockhoft, CFCS
Winner High School, Winner, South Dakota

Judy Karen Brown
Bob Jones High School, Madison, Alabama

Annette Arlene Hatfield Hays
Acorn High School, Mena, Arkansas

Kathleen H. Hendrix, CFCS
Selah High School, Selah, Washington

Norma Lee Layton
Lakeside Junior High School, Orange Park, Florida

Karen Marie Smith
Monticello Middle School, Monticello, Minnesota

Linda Wussow, CFCS
School District of Bonduel, Bonduel, Wisconsin


* 1994 - 2003 AAFCS National T.O.Y.s *
2003 - Elizabeth Jane Steiner, CFCS
Waveland, Indiana
1998 - Eleanor L. Keppler
Indianapolis, Indiana
2002 - Barbara S. Cannon
Belmont, North Carolina
1997 - Jennifer A. Tabor
Sterling, Alaska
2001 - Sharon Presson Cunningham, CFCS
Ashburn, VA
1996 - Roxanne L. Trees
Seattle, Washington
2000 - Sally Fairchild, CFCS
Cedar Rapids, Iowa
1995 - Jean R. Pryzbylkowski
Lancaster, Pennsylvania
1999 - Becky A. Newell, CFCS
Lafayette, Indiana
1994 - Julene Kay Swenson
Stillwater, Minnesota


Contact: Marketing Resource Management · Steve@SteveHines.com · www.SteveHines.com
American Association of Family & Consumer Sciences
800-424-8080 (ph) · 703-706-4663 (fax) · info@aafcs.org · www.aafcs.org


About AAFCS

The American Association of Family & Consumer Sciences (AAFCS) is the only nationally recognized organization uniting a variety of professionals across the U.S. and abroad to address critical topics challenging society and to promote research-based lifeskills education. Members of AAFCS practice in all areas of family and consumer sciences and related fields.

For nearly a century, since its inception in 1909, AAFCS has assembled these educators, entrepreneurs, researchers, and business persons to achieve remarkable societal transformation through integrative approaches to fulfilling human needs. Today, AAFCS' 10,000 members continue to bring people together to improve the lives of individuals, families, and communities.


Our Founder...
In 1909, Ellen H. Richards founded the American Home Economics Association (AHEA). Ms. Richards was the first female graduate and professor at the Massachusetts Institute of Technology and an activist for nutrition, public health, consumer education, industrial safety and child protection, women's rights, and the application of scientific and management principles to the family. Her professional experience and vision led to the formalization of the family and consumer sciences profession.

Our Focus...
In 1994, AHEA changed its name to AAFCS to reflect society's changing cultural mores and to emphasize a new focus on issues of financial literacy and other practical lifeskills education. Today, AAFCS members strive to empower individuals, strengthen families, and enable communities by providing educational programs, developing communications and influencing public policy. Our integrative approach to education provides a unique perspective to problem solving by individuals, families, and communities.

For the past 100 years, family and consumer sciences (FCS) courses have integrated reading and writing, math and science, technology and research — essential skills required by the No Child Left Behind legislation — into course curricula. FCS classes emphasize broader family and society issues and critical, practical lifeskills needed by 21st century youth, including:

  • Nutrition, Health, and Wellness
  • Financial Literacy and Consumer Education
  • Human Growth and Development
  • Child and Family Studies
  • Citizenship and Leadership
  • Housing and Environment
  • Apparel and Textiles
  • and more....
AAFCS is the only national organization that unites family and consumer sciences professionals in the cause of serving others. AAFCS' 10,000 members are professionals who educate and influence generations of American consumers in our classrooms, our companies, and our communities. By combining research-based knowledge, practical approaches, and reflective analysis, our members work with others to improve the lives of individuals, families, and communities.

For more information about AAFCS, visit www.aafcs.org
Contact: Marketing Resource Management · Steve@SteveHines.com · www.SteveHines.com
American Association of Family & Consumer Sciences
800-424-8080 (ph) · 703-706-4663 (fax) · info@aafcs.org · www.aafcs.org