Family & Consumer Sciences Brand

In 2010, AAFCS invited the Alliance organizations to be a part of the Family & Consumer Sciences Branding Initiative, to develop messages to clearly communicate the value of the Family & Consumer Sciences field, as well as an icon that would convey the essence of the field. The first set of brand key messages and icon were released in 2011, followed by revised key brand messages and additional icons in 2018.

FCS - Brand

AAFCS is the copyright and trademark owner of the FCS logo and related visuals.

To learn more about the FCS brand usage, guidelines, and supporting materials, see our visit the Family & Consumer Sciences Brand page.

Icons Related to Family & Consumer Sciences

In some cases, family and consumer sciences goes by a different title, including human ecology, human sciences, health and human sciences, and home economics (outside of the U.S.). For these instances, icons with different wording may be used.