Elevating FCS Marketing VPD

About the Module

The world of Family and Consumer Sciences touches every aspect of our daily lives. Yet, the public knows very little about the important role that family and consumer sciences play in the quality of life. This lack of knowledge often results in unrecognized and underfunded FCS programs. Marketing is a seminal issue facing the FCS profession, necessitating increased visibility, and communicating stakeholder value. This session highlights a successful State Extension FCS marketing blitz, including FCS Day, infographics, a governor's proclamation, and a marketing kit. Lessons learned and best practices will be highlighted to elevate FCS.

Presenters will:

  1. Discuss the importance of marketing for Family and Consumer Sciences programming.
  2. Identify the critical components of a successfully marketing campaign.
  3. Identify two to three strategies for effective marketing of FCS.
  4. Describe approaches utilized by UT Extension to market FCS that were successful in reaching a broad audience.

Resources Available to AAFCS Members Only

Members: To view and access the resources for the module, you must be logged in to your MyAAFCS account.

Resources for this professional development module include the following:

  • Resource link provided by presenters
  • Web Links related to topic
  • Lesson Plan related to topic
  • AAFCS PDU Certificate

AAFCS Members: To see the "View Recording" button and the Module Resources, you MUST be logged in to your MyAAFCS account.

Correlations to Standards

The resources provided for this VPD Module correlate with the:  

FCS Body of Knowledge
  • Capacity Building
Family and Consumer Sciences National Standards 3.0
  • Career, Community and Family Connections
  • Interpersonal Relationships
National Standards for Teachers of Family and Consumer Sciences
  • Career, Community and Family Connections
  • Family and Human Development
  • Student and Program Assessment
  • Student Organization Integration

Meet the Presenters

Dr. Janet Fox as assistant dean of UT Extension and head of the Department of Family and Consumer Sciences at the University of Tennessee Institute of Agriculture. Fox has more than fifteen years of experience as an administrator. Fox began her career as a middle school family and consumer science teacher. Being an advocate for outreach, she started her Extension career as a 4-H youth development agent and as the 4-H volunteer and leadership specialist intern with the Mississippi Cooperative Extension Service. With more than 35 years of experience, Fox has served at the county, multi-county, district, and state levels in three different state Cooperative Extension systems, including Mississippi, Nebraska, and Louisiana. Now she adds Tennessee to her list. 

Fox received a bachelor’s degree in home economics and a master’s degree in extension education from Mississippi State University. She earned her Ph.D. in adult and vocational education with a concentration in human resource development from the University of Nebraska. Her dissertation is titled “Balancing family, volunteer, and work roles: The relationship among strategies, situations, and satisfaction.” 


Dr. Christopher T. Sneed is a leader in community engagement and passionate advocate for families of limited resources, Christopher T. Sneed, PhD has been offering financial and consumer education through The University of Tennessee (UT) for close to 20 years. His outreach, creative achievements, research, and public engagements have made demonstrable impacts improving financial capability of Tennessee families. The uniqueness of his work lies in Dr. Sneed’s commitment to participatory, community-based education and engagement through the Extension network.

As Assistant Professor and Consumer Economics Specialist, Dr. Sneed designs, develops, implements, and evaluates financial education programs and resources used by Extension educators and trained volunteers. From senior centers to middle school classrooms to transitional housing, Extension educators use these materials to educate and improve the financial capability of Tennesseans including underserved families located in rural Appalachia and the Mississippi Delta region. His educational curricula and materials are prized by Extension educators for ease of implementation and presentation of financial concepts in simple, non-threatening ways. On average, approximately 40,000 adult and youth contacts are made yearly using educational materials developed by Dr. Sneed and team.

Dr. Sneed is sought after not only in his department and across the UT system but by other public and private institutions for his knowledge of families with limited-resources and passion for improving financial capability. According to one seasoned Extension Agent, “Dr. Sneed gets it and gets people.”