Outreach Strategies

Learn how and when to craft and tell your story

Effecting positive change requires clarity of mind and communication. Those you want to influence must be able to receive and digest your message before they can determine whether or how to respond. Communicating effectively with Congress and with the media requires specific interpersonal and written communication skills that everyone can learn and practice. Start by reviewing this article: Make the Media Part of Your Legislative Advocacy Campaign, by noted media expert Al Rothstein.

Communicate with Congress

How to Communicate with Congress 
Congressional Directory
AAFCS Case Study - An Ohio Experience
Best Timing
Fact Sheets
Sample Letter
Appointment Worksheet

Communicate with the Media

Media Relations
Craft Your Story
Get Your Story to the Media
Prepare for a Media Interview
Monitor Media Results